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28 Apr 2016

Importance of Marketing

Why Marketing is Required?
Present day business world. has assumed much importance of Marketing.
The success or failure of any organisation - profit maing or non-profit making depends on marketing. As the economy develops, the imporance of marketing increases. As the economy develops the equation of the demand and supply changes. leading to marketer to think how sell ofe products. In these conditions marketers are forced to sell the product according to the needs and wants of the customer. The importance of marketing is discussed on the following points:-
  • Customer Satisfaction
  • Increase Employment Opportunities
  • Increase National Income
  • Effective Packaging
  • Maintain Economic Stability
  • Improved product availability
  • Improving Quality of products
  • Creation of utilities
  • Generate Revenue
  • Basis for making decisions
  • Helps the top mangement
  • Increase International Cooperation
  • Uplifts the living standards

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