Meaning and Definition of " MARKETING "
The term 'Market' has its origin in Latin Word "Mercatus', it means = to trade.
Marketing starts well before production, commences and ends only after rendering after sale - satisfaction. Marketing means knowing and understanding current customers and markets and just as important, constantly learning about potential new markets - and how to serve them.Marketing is an exciting, dynamic and contemporary field.
Use of Technology in Marketing :-
Now a days technology makes it easier to gather market information and target specific segments of that market. Marketing consists of individual and organisational activities that facilitate and experdite satisfiying exchange relationships in a dynamic environment through the creation, distribution, promotion, and pricing of goods, services and ideas.
Marketing Definition :-
" The performance of business activities that direct the flow of goods and services from producer to consumer or user"
"Marketing is a social and Managerial Process by which individual and groups obtain what they need and want through creating, offering and exchanging products of value with others"
- Philip Kotler.
"Marketing is the response of business men to the need to adust production capabilities to the requirements of consumer demands" -Jerome Mc Carthy.
"Marketing is the business process by which products are matched with markets and through which transfer of ownership effected." -Cundiff.
"Marketing is a total system of business activities designed to pln, price, promote and distribute want satisfying goods and services to present nd potential customers". -WJ. Stanton.