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10 May 2016

4 P's of Marketing

Marketing Mix Variables / 4 P's of Marketing.

1. PRODUCT VARIABLES;-

  • Product line and Range
  • Design, Quality, Features, Models, Size.
  • Warranty of Product 
  • Packaging, Type, appearance and label.
  • Branding and Trade mark
  • Service, pre-sale and after sale
  • New Products.

2.  PRICE VARIABLES ;;

  • Pricing policies
  • Levels of Prices 
  • Level of Margin
  • Discounts and Rebates
  • Terms of delivery
  • Payment terms, credit terms
  • Resale price maintenance

3. PLACE VARIABLES :: 

  • Channels of distribution
  • Types of intermediaries
  • Location of Outlets
  • Channel policy & design
  • Channel Remuneration
  • Dealer-Principal relations
  • Physical Distribution
  • Transportation, warehousing
  • Inventory levels
  • Order processing

4. PROMOTION VARIABLES ::

  • Advertising, media-mix
  • Level of efforts, personal selling
  • Quality of sales force
  • Cost level, level of motivation
  • Budgets, allocations and programmes
  • Sales promotional efforts, display, contest
  • Trade promotion
  • Publicity and public Relations.

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